A “Piece Of Cake” Approach To Event Tracking On WordPress Using Google Analytics

For every online business out there, a very intricate process consisting of carefully planned strategies determine whether they cease to exist or rise to success.

Like all online businesses, the events that take place at their “shop” aka the website play a vital role in supplementing the necessary information for such strategy development.

Google analytics remains the tried and tested tool for this event tracking and behavior analysis. But for small and medium businesses it is often a financial and resources burden to employ individuals to track the Google analytics data and funnel the information to the strategy development.

For big online business owners, there may be a need for cutting down costs to increase the profit share. So then making the overall analytics tracking or event tracking a fairly easy and cost effective process is an optimization for your business regardless of your size.

What if the generally difficult and often confusing Google analytics were to be managed easily by a plugin offered for WordPress websites. Sounds too good to be true? Well it is and today we are going to check out the best tool you can have to make this a reality.

The tool we are introducing today is called MonsterInsights. Often online business owners release a WordPress website and never use the full potential of WordPress by making use of tools like MonsterInsights.

Why use MonsterInsights? Well as said earlier, once launched a website needs to be tracked and analyzed properly to see what is working and what’s not.

A properly working or “converting” website will bring in profits and if it’s the contrary then it is just a money pit.

To take a website from being a money pit to a money kit, you can use Google analytics. But to make usage of analytics easier you have MonsterInsights.

Links and call-to-action buttons are the holy grail of success for many online businesses. The way MonsterInsights works for you is by enabling you to set up custom events tracking using Google analytics in WordPress.

But you might say, I can add custom events tracking directly, well you can but for beginners and for most owners with time constraints MonsterInsights plugin will function as a shortcut to this time consuming and fairly confusing process.

We are going to make use of MonsterInsights custom link attribution feature.

Let me shortly introduce you to the whole idea of “events”.

An event has 3 main components.

  1. Event category: this is typically the name of the object users interact with.
  2. Event action: to put is as simple as possible, naming the click action on buttons “click”.
  3. Event label: in case you want to track an additional information for instance a buy button, event label will serve the purpose of being an additional information labelling that button or object.

MonsterInsights is the market leader when it comes to being the Google analytics plugin on WordPress.

The way MonsterInsights makes the whole custom event tracking such a piece of cake is by introducing a new link attribution method.

The only requirement that you need to satisfy is to have the latest version of the plugin installed on the website.

You might ask how easy it is to add this link attribution, it is as easy as copy and paste.

All you have to do is to add the below given data variables to your link’s html tag.

<a href=”https://www.example.com” data-vars-ga-category=”Custom Category” data-vars-ga-action=”Custom Action” data-vars-ga-label=”Custom Label” >Example</a>

After you’ve added this to your link’s html tag, MonsterInsights will track your WordPress links and voila! you have a detailed report right before you for instant processing and will serve as the best action plan for your strategy development.

To view the detailed information or the data MonsterInsights have been collecting for you. Navigate to the Publishers report in MonsterInsights.

Once you are there go to Insights ┬╗ Reports┬╗ Publisher. Then within here you can view your top outbound links and top affiliate links as well.

Just as I told you it is as simple as copy and paste.

With MonsterInsights your business will take of worry free and with double the speed because you can now pool your valuable resource called time into making your awesome business stay a step ahead.

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