The commencement of e-commerce has opened floodgates of doing successful business online. While some are flourishing well, there are others that are struggling to improve their sales. A number of factors come into play when you want to run a business online that successfully generates revenue.
So, how do you plan your sales growth trajectory? What should you do to beat the competition in the area of products you are dealing with? These are some questions which will be answered in the following methods that are targeted towards improving your sales.
Make your Checkout process very fast
This is probably one of the best ways to improve your sales. You should streamline the checking out process and cut off unnecessary pages between checking out and making payment.
An elongated checking out process will only frustrate your customers eventually leading them to abandon their shopping cart. Therefore, you must provide a simplified process and eliminate all the unnecessary pages that a customer has to go through.
Keep the Cart Visible
According to the statistics, 24% of the people add items to the shopping cart and abandon it so that they save items for future purchase. Therefore, if you want the customers to make the purchase, you must keep the cart clearly visible.
It is imperative that you keep flashing the product added to the cart so that buyers are reminded that they have not completed their purchase. For e.g. Amazon’s cart shows the number of items that the cart contains and informs the people that they are yet to buy the products.
You can even show your cart icon in one corner of the screen that will enlarge when you click on it.
Enable Guest Checkout
Asking your customers to make an account prior to checking out is a big factor that slows down your sales. This will probably shove the customer to leave the cart as it is and exit your website.
A customer who quickly wants to make a purchase will be turned off big time if you ask him or her to create an account, confirm an email address, and then return to the shopping cart.
So, the best option is to enable guest checkout. You always have the option of asking them to make an account after they have bought the products.
Use exit-intent popups
This is one of the easiest options to increase your sales. The basic purpose of exit intent pop-ups is to detect when a buyer is about to leave the shopping cart and then send a pop-up message motivating them to stay.
You can use OptinMonster’s exit-intent technology that will offer the buyers with a deal or a targeted offer encouraging them to stay. You can make use of this powerful technology 100% free with OptinMonster Pro plan.
Offer numerous Payment Options
Statistics from comScore have stated that 56% of the customers want to see numerous payment options during checkout. The reason is simple- if your customer is not able to make a payment from one option, he must have alternative methods.
Each customer would like to make payment with one or the other option and their payment preference will vary. So, make sure that you provide all sorts of payment methods like Visa, Mastercard, American Express, PayPal, American Express, Discover Card, Diners Club, JCB, etc.
Don’t surprise your customers
There is a considerable percentage of people who abandon the shopping cart due to shipping charges and other charges levied on the product. But if your website does not offer free shipping, there are other multiple ways of scaling down the number of people who abandon your shopping cart.
The very obvious reason that customer will shun the cart is due to unexpected costs like shipping, taxes, and fees added to the price of the product. So, showcase or inform the customers that additional costs will be added before they add items to their cart. Don’t keep these costs as a surprise for them at the time of checkout.
Things get a bit difficult when you offer variable shipping costs. So to solve this problem you can add a calculator option on your product pages. This calculator will allow your customers to calculate the estimated shipping cost for the product before buying it.
You have several options for doing it. For e.g. you can use WooCommerce to install a plugin like WooCommerce Shipping Calculator on Product Page or its Calculate Shipping Button.
Integrate these methods in your business model and provide a robust payment method that enables the customers to check out at lightning speed. A seamless checkout and payment process will impress your customer like anything and he/she will seek to use your website for future purchase too.